APPLE COMPANY Essay Example | Topics and Well Written Essays - 2000 words

APPLE COMPANY - Essay Example Through a review of literature from diverse sources, the reports bring forth the findings on the business interventions the company has adopted in order to remain ahead of competition. Two main aspects characterize the strategies developed by Apple Inc, these are innovativeness and product diversification. These two strategies have been put in perspective in this report. In addition, conclusions are drawn from the findings and recommendations made. The company has adopted a differentiation strategy that has the following advantages; Increased competitiveness Uniqueness Flexibility Limitations of the strategy; Increased chances of imitation Uncertainty of the future Recommendations Rebranding Being cautious of customer needs Evaluation of long term and short term goals Introduction Background Apple Inc is the second largest multinational company in the information technology sector all over the world in terms of revenue. It is known for its electronics, software, and personal computer s. Their products have been admired the world over, the Fortune magazine has ranked it the most admired company in the world from 2008 to 2012 (Fisher 2008); (Colvin 2009); (Fortune 2010, 2011 and 2012). The company utilizes diverse means to reach out to their customers, including having retail stores, online stores, and selling to wholesalers among other ways. Objectives This report endeavors to: 1. Identify the strategies that have kept Apple Inc ahead of competition. 2. To analyze the business strategy developed by Apple Inc in an attempt to elucidate what makes them unique. 3. Develop a critical view and evaluation of the competitive strategies by Apple Inc 4. Analyze the limitations and the strengths of the strategies adopted by Apple. 5. Establish creative recommendations that will see the company stand the torrents of competition and change. Business Strategy A company ought to stand the dynamics of the business world through gaining a competitive edge over the rest. It is of essence that a company should establish a business strategy. According to Johnson et al (2011), a business strategy involves a long-term focus to achieve a competitive advantage through utilization of available resources and competencies to the attainment of the stakeholders’ expectations. Being ahead of competition brings forth differences in the customer’s perception of a particular product hence the willingness to purchase (Martin and Thompson 2010). A company that remains on top in terms of competitiveness must embrace change and must provide better services or products to the customers compared to the competitors. Such a company will remain profitable. Competitive advantage A competitive advantage is achieved through a business strategy that may affect part or the entire workforce (Romaniuk, Sharp and Ehrenberg 2007). The board of directors together with the entire management team has the responsibility of foreseeing the development and implementation of business strategies that will help the organization to remain profitable. Apple’s Competitive Advantage Apple is a company has grown to a multinational with a great reputation across the world. In its path innovation strategies, product diversification and acquisitions have contributed greatly to its success. Despite some lapses in the management at some point, Steve jobs took over the company to steer it to become a leader in the industry (Nair & Leng 2012). Findings Apple Inc stands

Computer Science Essay Example for Free

Computer Science Essay â€Å"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful†. My academic performance has been consistently above average, which was duly recognized by the College when I was presented the Good Result for my performance in the PUC. My Pre University(PU) course played a key role in laying a Accounting which enabled me to develop a puc courses oriented outlook and encouraged me to pursue Undergraduate education. I stressed on acquiring basic knowledge during my Pre University (PU) studies to strengthen my belief that a concrete foundation is essential for a prosperous career. I yearned to equip myself with cutting edge Business and Accounting concept in order to deal with enormous and multifaceted growth Business and Accounting. The mercurial growth in the communications has been fascinating me right from my pre university days. I always found it very interesting to untangle the complex web of communications, fiber optics. A career in communication is something that, I have always dreamt of. As it absolutely necessary for everyone to be acquainted with computers, I have earned the knowledge of ‘C’ and ‘C++’. My field of interest lies in communication, fiber optics. Though right now I am applying for the Undergraduate program, I would like to continue my study in this field to attain my goal in your esteemed university. In college, I have given seminars in my class on various topics. This experience convinced me that I have good communication skills. I have participated in youth festivals and college fetes which have enhanced my ability to effectively get into a team, but at the same time retain individuality. With this ambition I am confident that my academic capability and analytical skills coupled with my perseverance and single minded devotion will see me through to this goal. Given a chance, I am confident that my potential will be reflected in my Undergraduate studies and I will live up to high standards of your Undergraduate program. I am really interested in Chester University as it is one of the renowned Universities in UK. It offers excellent programmes bridging the gap between theory and practice. The opinion of its learned faculty on wide ranging topics is sought globally. Strong links and regular interaction with industry and business enables it to offer teaching latest global trends and needs. So I believe the confidence and exposure which I would acquire from my education in UK will help me to be more successful in today’s business world. Its simulating environment will provide me ample scope for over all developments and bring out the best in me.

I Hear Them Calling My Name :: essays research papers

The Fear of People   Ã‚  Ã‚  Ã‚  Ã‚  People fear not succeeding, negative activities in their environment, death, terrorism, etc, but from a multicultural standpoint, we as a whole fear change. Our human race is also fearful of difference. We fear the difference of our religions, color, race, and sexual preferences. We are afraid of things not in our norm and things that stick out in the world. The issue of change and difference is very prevalent in the book I Hear Them Calling My Name: A Journey Through the New South. This book was well written by Chester Fuller. You can really see this multicultural issue by the way fear controls the characters’ emotions directed towards other people with difference.   Ã‚  Ã‚  Ã‚  Ã‚  In the book, Fuller journeys through the South just after the Civil Rights Movement during the 1960s. He is assigned to travel and find any difference or enbetterment in the treatment of blacks since the Civil Rights Movement. His first experience comes when his car breaks down on a highway in deep southern part of North Carolina. He walks to a gas station to get his car towed and the only mechanics/tow men are white. At first he gets the feeling he’s going to be abused by these men. In his mind, Fuller is plotting where he’s going to strike the men when they attack him. Fuller is so scared and set in his ways that he doesn’t look past the man’s race, but is rather intimidated and brainwashed. They arrive back at the station with car and the mechanic asks what seems to be the problem. Fuller thought maybe the fuel pump or something really expensive. The mechanic proceeds back to the car and tinkers with a few things and the car is done is minutes. The mechanic could have possibly put in a new fuel pump among other things and cost Fuller a lot of money, but instead charged a whopping eight dollars. The thing with all this is Fuller’s views of the mechanic the whole time and his emotions of being ready to fight. This amazes me.   Ã‚  Ã‚  Ã‚  Ã‚  Fuller missed this man’s kindness and respect, because of his fear of difference. This fear still occurs today. The only problem is that it exists in many other things than race or color of skin. Socially we have had a major problem with violence in schools. This all occurs because of difference.

History of Mcdonalds Essay

Mcdonald is the world famous fast food restaurant. The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California. their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as Mcdonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamberger,cheeseburger,soft drinks French fries and apple pie. in 1954 a turning point came in mcdonald’s brother history. Ray kroc a seller of Multimixer milkshake visited mcdonald and he liked the idea of mcdonald. Mcdonalds corporation was build in those times and as a result kroc started expanding their business by opening franchises for mcdonalds. 1960 mcdonald’s advertising campaign â€Å"look for the golden arches† gave mcdonald’s sale a big boost. 1965 mcdonald corporation went public. in 1968 mcdonal open its 1000th restaurant. 1974 mcdonalds started their business in UK and Newzealand. in 1980 mcdonalds was facing very big competition from its rival Burger King and Wendy but mcdonald with its innovation was experiencing boost in its sales. in early and mid ninties mcdonalds was having decline in their sales and as a result they start improving their business. taste was improved and some new menu items were introduced. Mcdonald introduced first Kosher Mcdonald in Jurusalam and Halal mcdonalds in india(1995 and 1996 respectively). mcdonald start creating healthy image and invested heavily on refurbishment in 2000’s. today mcdonald’s has more than 33000 outlets and is operating in 125 countries. it is the world leading brand in fast food. Mcdonald started their business in india in 1996. they start their business in india’s capital New delhi. they choose a busy residential area Vasant Vihar. Mcdonald India is 50-50 partnership between Mcdonald USA corporation and Two Indians (Amit Jatia Hardcastle Restaurant ltd Mumbai and Vikram Bakshi Cannaught plaza restaurant Delhi). Mcdonald as of now has 210 stores in india. majority of Indians are hindu and cows are sacred to them. for mcdonalds to sell beef was almost impossible. the second majority population is muslim and they eat Halal food. It was a big challenge for mcdonald’s as there were many protest against mcdonalds. So Mcdonald changed their menu according to local community for example they introduce Maharaja Mac instead of Bic Mac. their menu is full of some spicy products as we know that Indians use spice in their dishes in abundance. About 75 % of the menu of mcdonald’s has been indianised and specially designed to woo Indians. Mcdonald’s passed through some tough times but eventually managed to survive in that different culture and different religious belief. Mcdonald by now has a big presence in India and are trying to extend this ahead. over all mcdonalds serve more than 47 million customers every day. MACRO INVIRONEMT PEST analysis: Now I am doing PEST analysis of Mcdonalds. PEST analysis will give us deatails about Political,Economical,Sociocultural and Technological analysis and effects of these analysis on Mcdonald’s. I will be comparing both environments in USA and India. POLITICAL INFLUENCES: These are some influences a company doesn’t have any control of. USA politically is well suited for business of Mcdonalds. Mcdonlad is very popular in USA. But government is trying to control marketing of fast food because of health concern such as cholesterol,cardiovascular and obesity issues. Good relations in terms of creating jobs and tax revenue for government is a must to succeed in any market. India is very rich country in terms of politics. The world largest democracy is present in India. But being nationalist country they create some difficulties for foreign entries. Bhatiya Janata party is one of the leading Hindu national party and they are against fast food chains as they want to see only vegetarian restaurants in their country. Their party members always protest against fast food using meat in their menu. Big risk for Mcdonald’s is BJP.good news is that trends in India are changing and young people like to eat fast food. second good news is that India is changing slowly from nationalistic society to liberal mind set up and Congress party in power is the main prove of liberal society. Mcdonalds expanded very fast in the last decade. ECONOMICAL INFLUENCE: Economical variables such as currency exchange,employment,Interest rate,tax ratio and need of international supply. Most of the organisations depend on foreign supply of raw metarials for their products making. Currency exchange also have a great impact on any organistion. USA has a High tax ratio,Low unemployment developed country,dealing in internatonal currency (Dollars). Business for Mcdonalds in USA is already established and low risked but for india high unemployment rate,dealing in Rupees as currency and millions of people living below poverty line is a concern for Mcdonalds. but India is having a booming economy,low tax rate and availability of labour in abundance and development of middle class society in India is a positive sign for Mcdonald’s future. Sociocultural influences: Culture and society has a big impact on any organisation sales. Mcdonals in USA is serving a liberal society.religion has not much effect on Mcdonald’s. culture is very much simple. But in India society is very versatile. though India is heavily populated but still Hindu’s don’t eat meat,Muslim only eat Halal and they don’t eat pork. In India religion has a very big impact on society. For Mcdonald it is a big concern. But in India life style is changing,earning power is increasing,middle class is getting bigger in its size and people like to eat outside in restaurants this has a very good impact on society. Technological influence: One positive benefit of globalisation was technological advancement. Althogh Mcdond’s doesn’t use too many complicated machines in their food production but still they need highly competitive technology. technology is needed for example in supply chain management,order taking,Inventory control,easy and quick payment procedures . Use of technology can make management more reliable,effective and cost saving in short term as well as long term. Customers happiness after getting what they are looking for on time and in a deciplinery way make them come over and over again. in USA Mcdonalds use very effective and expensive technology to be in a very competitive position to their rivals. In india as franchises they use high technology. they use very good till system,good and deciplined order taking and well managed staff who knows the proper use of technologies inside the store. MICRO ENVIRONMENTAl ISSUES: Competitive Intensity: Competitive intensity of Mcdonald’s can be determined with Porter’s five forces. Porter five forces is business strategy formed by Michael E. Porter of Haward business school in 1979. he determined five forces which actually determines attractiveness of the market and competitiveness. these five forces are 1)Threats of new entrants. 2)Threats of substitute 3)Bargaining power of customer 4)Bargaining power of supplier 5)Competitive rivalry with in organisation. 1)Threats of New Entrance: Entry to a restaurant Business is very difficult. It is hard to make a prominent brand name. there is high research and development costs and high cost of entry. Strong brands already in competition make it more difficult such as Mcdonald’s,Pizza Hutt,Domino’s etc. New entrants face a very high competition in the start of the business. In USA and India both Entrance of new organisation is very difficult as explained above. 2)Threats of Substitute: The substitutes in this industry are very high. people can choose variety of products they can either choose Burger King,KFC,Indian Cuisine,Indian local shops,Indian Vegetarian restaurants. the same situation is faced by Mcdonalds in USA and all over the world. 3)Bargaining power of customers: Bargaining power of customes refers to pressure a customer can exert on a business to get good quality of food,good customer service and low price. Bargaining power of customer in this industry is low. As Mcdonalds provide a standard service,one price strategy and quality of food. Customers have low bargaining power through out the world in food industry. 4)Bargaining power of supplier : Bargaining power of buyer in this industry is low. situation can change if the main ingredients are not available. But with Mcdonalds simple menu and working with many supplier,they are not facing a big threat. so the bargaining power is relatively low. 5)Rivalry with in the organisation: Fast food restaurant industry is very competitive. the competition is so high as all the organisations want to get hold of customer base. Food industy all over the world has the same criteria because there are many small businesses operating in abundance and also top brands. Mcdonald’s knows about the customers taste and preferences all over the world. so they started Mccafe (morning breakfast). so Mcdonald’s is providing quality food from early morning till late night in order to get competitive edge In the market. Customer Characteristic: India is the second most populated country in the world. It has 28 states and almost 4 times the population of USA. India has more than one billion population. Three fourth of indian population lives in Urban areas. though per capita income is very low in india but still people like to spend on costly products and eating out. out of millions of households in India 49% lives on low income,30% lower Middle income,12% Middle income group, 5% Upper Middle income group and 4% high income group. comparing this with USA where middle income group is very high. consumers in India are highly family oriented. Mcdonald’s targets high income earner,Middle income earner and lower middle income earner in India. Indian consumer are getting brand awareness through internet,TV,Newpaper,Radio,Megazine etc. Middle income group is getting bigger in size day by day as a result of economic boost in India and that is very good news for mcdonald’s. Indian consumers are now getting environmental awareness. They like to use Eco-friendly products and Mcdonalds is very helpful in terms of packaging,and recycling. Family system gives a big chance for Mcdonalds to get their sale rise as Indians are buying food in bulks. Indian consumers are becoming very open minded which is a positive sign for Mcdonalds. For Mcdonalds to succeed as they are now,they should go to expand in urban areas as well as rural areas and target middle and lower income earners and beside this they should introduce certain products which can be afforded by low income earners. customers like spicy foods and Mcdonald has introduced many products which are spicy and tasting according to the preference of Indians. COMPANY ISSUES: Competitive Strategies: As we know fast food industry proved to be very competitive industry. Mcdonald’s from its day first has always tried to have strong competitive advantage over its rival. This is the only way for Mcdonald’s to survive in globalised environment. Mcdonald’s strong rivals KFC,Dominos,Pizza Hut and Subway are also operating in India as well as USA. In the fast food most important thing for some customers is how quickly you take order and ready the meal for customer. KFC and Jumbo King are offering very quick service to customers and in this way taking customers from Mcdonald’s . Mcdonalds has tried very well to overcome this advantage by making and readying its food as quick as possible. Mcdonalds is trying to improve its graph for customer satisfaction and they are investing heavily through out the world including India.mcdonalds uses Wi-Fi and they are trying to emphasise on demographic characteristic of its customers in the area. Each month mcdonald’s add some thing special in its menu. To check Mcdonald’s quality and reliability administration has developed a very unique idea of Gapbuster visiting Mcdonalds as mystery customer. They are expertise who comes in the form of a customer and after serving give credits scoring to the store. Mcdonald has introduced McBreakfast from 6 am to 11 am. Mcdonald’s in its competitive strategies is emphasising to target customers in the new urban areas. Mcdonald’s Indian menu offers very competitive strategy for Mcdonald’s. Vegetarian products,Halal and non vegetarian foods for its customer is a unique and successful idea in India. Kids like mcdonald’s in India as they are giving free toys to customers who buy happy meal deals. Mcdonald’s has actively invested in Discount vouchers given as a leaflets,newspapers,Magazines certainly is a good business strategy and it has boosted Mcdonald’s customer number,Business and sales. Diversification: Mcdonald’s has diversified product range in India and all over the world. Due to diversified nature of products Mcdonald’s is famous among masses. They offer McBreakfast,Lunch and Dinner,Coffee and many more diversified products. Now if Mcdonalds move to fully new business for example Hotel (McHotel) will be a concern. According to guardian news moving to totally new business will damage the image of Mcdonalds. If they are really interested they should do a partnership with another company. As Burger King has done it. landor marketing Director said move like this will certainly change the fundamentals of the company. Diversification can be revealed from Indian market. 75 % menu has been Indianised. Halal food for Muslims has been introduced. Mcdonald’s happy price menu in India,the 5p’s and flexible operating platform all shows Mcdonalds to be a diversified organisation. Organisational Structure of Mcdonald’s: Mcdonald’s has a centralised organisational structure. Centralised structure means the decision making comes from top management in the hierarchy and people on the floor are not contributing to the decision making. The decision making system is very much Bureucratic. In centralised structure main decisions are made by top level management. Mcdonald’s all over the world has the same structure and they have to follow all the decisions from the parents company as they are working as a franchise. Most oof the fast food chains (for example KFC,Burger King etc) have the same centralised structure. Centralised structure has some advantages and disadvantages. Advantages like Common policy all over the world can easily be revealed and practised. other parts of the Business are stopped from being too independent. central control is easy to handle. it has great Economies of scales. specialisation can be used greatly. Disadvantages include some time too much bureaucratic organisation leads to extra layers in hierarchy. it can reduce motivation in staff as we go down the hierarchy because of lack of involvement in decision making process. Customers are not benefited some times as there is a need of quick decision making. Standardisation Vs Adaptation: Standardisation: Mcdonald’s has a slogan. † Think globally and act locally†. Mcdonald’s sell standardised product. the taste make up,ingredients,looks,weight etc will be similar In one part of the world to the other part of the world. Cheese Burger in United Kingdom will taste similar to a cheese burger in USA. Think globally and act locally can be proved in India as Mcdonald’s in India has changed its menu list. Halal Burger and McVeggie burgers have been introduced looking to the customers believes in India. Similar experience has been exercised in Middle east and Fiji. In Middle east eating of Bacon is banned by government. Halal food is served in Middle east. McVeggie Burger in India will taste the same in comparison to McVeggie burger in Fiji. Mcdonald’s sell standardised products. All the products should be looking,tasting,weighing and prepared in the same way across the globe. McVeggie burger was prepared in India after Research and Development was condcucted purely in India. Adaptation: Mcdonald’s follows strategy of product adaptation. Mcdonald’s slogan †think globally and act locally† is the best example. the best example for mcdonald’s adaptation strategy will be India. Mcdonald’s cannot use beef Tallow to fry the fries and burger cutlets (Cows are sacred due to religious belief of Hindu’s). Bacon cannot be used in Middle east as they are Muslim countries and it is against their religious belief to eat pork. products are tailored according to the personal taste of the country people where it operates. Due to adaptation Mcdonald’s menu in various countries is different. Motivation for Market entry: Parent company of Mcdonald’s USA was aware of some facts that motivated them to enter Indian market. some of them are given below. The worlds second largest country by population after china. India’s population is 4 times more then USA. India call itself the most democratic nation in the world so it means all the decisions are made by parliament and not one person or dictator who can freeze assets for a company in any kind of bad relations emerging. Brand awareness is improving day by day,literacy rate is improving,middle class is getting larger,econonomy of India is booming (now counted in BRIC ‘s nations which means Brasil,Russia,India and China they are the fastest developing countries and future economic power),Unemployment is reducing,Laws are flexible for foreign businesses. all these facts contributed to motivation of Mcdonald’s to enter Indian fast food Market. Modes of Market entry: There are different ways a company can start opening their business in another country. for example Franchising,licencing,Joint Venture,wholly owned subsidiary etc. But Mcdonalds entry to India involved join venture and Franchising technique. Franchising is the right a firm acquires from another firm that allows them to do particular business activities, such as service or selling the good , under the name of a specific firm, e. g. McDonalds. in Franchising a company follows strict rules from its parent company. mcdonald’s have 210 stores in India. Mcdonald’s all over the world has almost 85% of franchises. the benefit of franchising is that in short period a company expands its business. the risk involved for parent company to move into another country and invest heavily can some times be too risky but when local people start doing it by themselves,the risk level is minimised. quality control is difficult with franchising. Although Mcdonald’s indian is a 50-50 joint venture company managed by indian. Performance: Much of retail is struggling in India but Mcdonald’s has been seen unaffected and its planning on accelerating its expansion on the Indian subcontinent. Mr Jatia who is managing half of the indian franchises said number of customer is jumping 10% to 15 % each month compared to a year ahead. people of India are now relying on Mcdonald’s. Mcdonalds adaptation policy has boosted its sales. Mcdonald’s annual sale through out the world is $29 billion annually. Burger king is the second largest fast food organisation in terms of sales and is strong competitive rival. Due to company having a customised menu in India Mcdonald’s is getting popular day by day. performance can be measured in terms of outlets opened by Mcdonalds in the past years.in 2010 and 2011 Mcdonalds opened 80 stores in India. In 2010 mcdonald’s sale improved by 30%. Vikram Bakshi MD Mcdonald’s India said the total sale of $29 billion doller Mcdonald’s india just accounts for 0. 37% of the whole sale. but the potential is so high and are expecting to get higher in future. Although Mcdonald’s is facing certain problems like roads are not in very good condition for transport,power supply shortage etc but still sales rise and customer satisfaction shows that Mcdonald’s in India is performing very well. Short,Medium and long term strategies employed: Strategy is a planning that is used by an organisation to achieve its goal and objectives. short term strategy starts from a minute to 6 moths,medium account from 6 month to a year and long term mean 5 years or more strategy. In short term Mcdonalds is trying to bring in innovation and make customer satisfy. day to day issues are planned to satisfy customers. New products are introduced each month. in medium term they are trying to maximise its profit and sales. In long run Mcdonald’s is planning to open new branches across india and indian Mcdonald’s sale which accounts only 0. 37 % of overall sale of Mcdonald to be taken to 0. 50 percent and more in the coming years. SWOT ANALYSIS SWOT analysis is a strategic planning method used to evaluate strength weaknesses,opertunity and threats involved in a project or in Business. SWOT analysis will give us a quick review of an organisation current status. Swot analysis for Mcdonalds in India Strength: Mcdonald’s is a market leader in the fast food industry. Mcdonald’s has a very strong brand image. Mcdonald has expanded its business to more than 125 countries with more than 33000 outlets through out the world.mcdonalds has one competitive advantage and that is Strategic location. In India they are located in busy shopping malls,Airports and busy drive through. Weaknesses: Mcdonald’s has created very successful brand image but the market segment is too focused on Kids. Mcdonald’s is often related to unhealthy food and obesity. Employee turn over rate is so high. these all are weaknesses of mcdonald’s in the world and India in particular. Opportunity: Mcdonald’s can introduce healthy food consisting of low calories items. they should put more efforts in Reseach and Development. Management should try find ways to reduce food wastage which leads to cost control. new products with different variety should be introduced to capture the market. Threats: Mcdonald’s is facing major competition from its rivals KFC and Burger King all over the world. In India local curry shops are offering great challenge to mcdonalds. Company rapid growth has made mcdonalds very velnerable to other contries economic slowdown. Press associating Mcdonald’s with obesity destroys Mcdonald’s image. mcdonald’s in the past has been sued for its unhealthy products.mcdonald’s should try and solve these problems by investing heavily and effectively in research and development. MARKETING MIX OR 4 P’s: Price,Product,Place,Promotion are collectively called as product mix. In order to meet organisational objectives product mix is considered to be very vital. it should be viewed as coordinated and interated package of benefits that shows the characteristics of customers and and related place. Product: product is the physical product or service that is offered to a customer. as we know that Mcdonald’s is very customer oriented and all their products are customised according to the local community.in order to succeed in market research has suggested that customers are always looking for innovation and new products. Mcdonald is famous for its product innovation. Mcdonald’s has introduced new products,removed old products and always looking for the better products so that customers are satisfied. mcdonald’s india majority of products are vegetarian products. Price: Price is a very important tools which identifies how reliable and qualitative a product is. when a customer is buying some thing He/she first draw in his/her own mind of what the product is worth of. If the price of a product is very low customer think quality is being promised. price should really ‘reflect brand and its integrity. Mcdonald’s products are classified in two categories,BA (Branded affordability) and BCV (Branded Core Value products)an example of BA is McAllo tikka and chicken Mcgrill burgers which cost consumer 20-30 rupees. BCV products mainly include McVeggie and McChicken Burgers that cost 50-60 indian rupees. Promotion: Promotion is a way by which company tries to communicate with public and make them aware of what the company is offering. One of the method is Advertisement. Advertisement is conducted on TV,Cinema,Internet,magazines,Poster site,press and radio. other ways of promotion includes direct mail,loyalty scheme,door drops and merchandising. Mcdonald’s is unique in the way they do promotion. In order to capture the market Mcdonald’s india has promoted well to improve its sales. Although advertising is expensive but the return is so high. Mcdonalds spends big part of its budget on promotion. Place: Place plays very important role in launching a product and making it successful. Mcdonald’s has expanded through out in India Urban areas. Mcdonald is currently targeting urban areas as we know that big part of population is living in urban areas. place doesn’t only include physical location but it is includes all the processes that eventually leads to product ending in customers hand. Place plays very important role in getting priority over the rivals and place should be selected after research on the local demography,income level and customers preferences. Mcdonalds in india chooses a particular place after long research and checking local area’s demographic characteristics,income level etc.this is the reason Mcdonalds is very successful in india. CONCLUSION: Mcdonald’s is considered to be the King of the fast food. To achieve this greatness Mcdonald’s has tried hard for ages to prove itself in the competitive environment of Fast food. The key factors in success of Mcdonald’s in my view is innovation,customisation,good management and above all best Marketing strategies adopted by Mcdonald’s. Mcdonald’s in India has a very bright future because of the customers bank,customised approach from Mcdonalds towards its customers and above all the strong brand Image.

Tunnel connection

An ethical hacker is a person who performs most of the same activities a cracker does, but with the owner or company's permission. T 2. Even though the Certified Information Systems Security Professional (CHIPS) certification is not geared toward the technical IT professional, it has become one of the standards for many security professionals. F 3. To retrieve e-mail from a mail server, you most likely access port 119. T 4.An octal digit can be represented with only three bits because the largest digit in octal is seven. T 5. A hex number is written with two characters, each representing a byte. 6. Macro viruses are hard to create. 7. Computer crime is the fastest growing type of crime worldwide. 8. To limit the amount of information a company makes public, you should have a good understanding of what a competitor would do to discover confidential information. _F 9. The HTTP CONNECT method starts a remote application-layer Lubbock of the request message. 0. A Entries name does not ne ed to be unique on a network. Multiple Choice Identify the choice that best completes the statement or answers the question. C 11. Hacking Security testing b. Cracking takes penetration testing to a higher level. D. Packet sniffing A 12. Some hackers are skillful computer operators, but others are younger inexperienced people who experienced hackers refer to as script kiddies packet snifters repetition monkeys crackers D 13.The International Council of Electronic Commerce Consultants (SEC- Council) has developed a certification designation called . A. Compact Security+ CUSTOM professional security -rested (POST) Certified Information Systems Security Professional (CHIPS) Certified Ethical Hacker (CUE) A 14. The Stamina,Audit,Network, Security (SANS) Institute offers training and IT security certifications through Global Information Assurance Certification (IAC) can be created that welcomes new users Joining a chat session, D 15. A even though a person isn't actually present to welco me them. . Byte switch packet boot can replicate itself, usually through an executable program B 16. A attached to an e-mail. A. Shell Kellogg virus retrofit _C 17. Which of the following provides the most secure method of securing a company's assets? A. Rotary locks card access combination locks deadbolt locks D 18. Can be used to gather information useful for computer criminals, like many phone directories, financial reports, interoffice memos, resumes of employees, etc. A. Shoulder surfing Piggybacking Footprint Dumpster diving _C 19.In an JACK scan, if the attacked port returns an REST packet the attacked port is considered to be † open unfiltered closed unassigned Completion Complete each statement. 20. In the TCP/IP stack, the _ Transport_ layer is responsible for getting data packets to and from the Application layer by using port numbers. In addition to a unique network address, each network must be assigned 21. A(n) _subnet which helps distinguish the network address bits from the host dress bits. Mallard is malicious software, such as a virus,worm, or Trojan program, introduced to a network for Just that reason. 3. Antivirus software compares signatures of known viruses against the files on the computer; if there's a match, the software warns you that the program or file is infected. 24. In computer Jargon, the process of finding information on a company's network is called _footprint_; 25. The HTTP HTTP(S) method is used with a proxy that can dynamically switch to a tunnel connection, such as Secure Socket Layer (SSL). 26. What makes the _ Opens_ tool unique is the ability to update security heck plug-ins when they become available. 27.To determine what resources or shares are on a network, security testers must first determine what services footprint. Is being used via port scanning and 28. Nesses can be used to enumerate Windows Joss, as well as Linux systems. 29. RPC stands for Short Answer Remote Procedure Call . 30. How can DNS be used fo r footprint? DNS uses name servers to resolve names. After you determine what name server a company is using, you can attempt to transfer all the records for which the DNS server is responsible. This process, called a zone transfer, can be done with the Dig

8 customer service tips every retail employee should have

8 customer service tips every retail employee should have Dealing with sometimes demanding, sometimes ornery, sometimes outright hostile customers may be the biggest challenge any retail employee must face. Retail places all employees in a veritable public relations position because the way employees handle customers reflects on the business as a whole. That’s why management is generally adamant about all employees possessing ace interpersonal skills- even if those employees don’t spend their days behind the customer service desk. So no matter if you’re a stock clerk, cashier, or floor manager, you may learn a thing or 8 by perusing these customer service skills every retail employee needs to know to succeed. 1. Be patientThis one is Customer Service 101. Simply being patient may also be tougher than it sounds. A customer, especially an agitated one, can really try your patience with demands or complaints. Just remember that your customer’s needs and emotions come before your own. Take the time to listen to your customer’s problems without allowing him or her to dominate the conversation or distract you from your duties. When you figure out the problem and how you can solve it, politely wrap up the conversation so you can take care of your customer’s request. Most customers will appreciate a swift end to their ranting if they think their needs are about to be met.2. Remain positive- no matter whatDon’t wait for the customer to set the tone of a discussion, because a disgruntled one probably won’t be gearing up for the most pleasant exchange in the world. Greet all comers with a smile and a cheerful, â€Å"How may I help you?† Hopefully your positivity will rub off on the customer so that the tone of the conversation doesn’t go south.3. Be ready for anythingOne thing any retail worker learns quickly is that the workday is unpredictable. Things can be going smoothly for hours, but all it takes is for one sourpuss to bust through the door for the workd ay to take a wrong turn. So always be ready for any eventualities. Remember that you are at work, and you must deliver quality customer service on a dime regardless of your own state of mind.4. Know your businessFew things will frustrate customers in need more than the notion that they are talking to someone who cannot help them. What’s more, few things are more frustrating or bewildering for retail employees than feeling as though they don’t know what a customer wants. Prevent those situations by knowing the ins and outs of all aspects of your business. For example, you may not work in layaway, but you should still know what it is in the event a customer wants to pay for an item at a later date. Having an answer to any question will set the customer at ease and keep you in control of all situations.5. Hone your communication skillsAnother key to staying in control is communicating well. This does not just mean speaking audibly, confidently, and properly. It also requi res you to be aware of your own body language. Maintain eye contact with the customer. Uncross your arms. Stand up straight. These traits convey the air of confidence that will make your customers feel as though they are in good hands.6. Find the problemWhile it is your duty to always communicate well, you cannot always expect the same from your customers. Yet it is still your job to help them. So you may have to sift through some irrelevant or confused talk to figure out what exactly your customer wants. That should be your goal, no matter how angry or garbled the language that’s coming your way.7. Read between the lines if necessaryUsually, you don’t have to be a body language expert to read your customers effectively, as customers tend express their moods clearly. Some may be tricky though. For example, a customer may ask for help with a particular work-related issue, but the real agenda is that he or she is lonely and just wants to talk to someone. In such cases, b e polite, be sensitive, but bring the conversation to as quick of an end as possible so you can get on with your duties. In other cases, customers might just be looking for a fight. Never take the bait. Bring the confrontation to as quick and polite a conclusion as possible, and if necessary, just walk away and allow security to step in before things get out of hand.8. Stay coolNo matter what the customer’s tone or problem may be, you must always greet them with professionalism. Don’t let them rattle you. Keep your cool. Get into character as if you are playing the role of the world’s greatest customer service representative- even if your main job is to stock shelves or work the register.Always remember that you are an important member of the organization and it is your job to represent the company positively, competently, and calmly whenever dealing with its customers.

How to Keep Up With College Reading

How to Keep Up With College Reading The level of out-of-class reading required in college can be pretty intense. If youre new to college, your reading load is likely significantly higher than what you experienced in high school; if youre a senior in college, the level seems to go up each year, just as you think youve adjusted. Regardless of your specific situation, knowing how to keep up with college reading can be a serious challenge. Fortunately, theres no right way to stay on track with your reading load. A manageable solution comes from finding something that works for your own learning style - and from realizing that being flexible is part of any long-term solution. Figure Out How You Best Make Progress on Your Reading Completing your assigned reading is more than just scanning your eyes across the page; its understanding and thinking about the material. For some students, this is best accomplished in short bursts, whereas others learn best by reading for longer periods of time. Think about and even experiment with what works best for you. Do you retain more by reading in 20-minute periods? Or do you learn better by spending an hour or two really diving into the reading and not doing anything else? Similarly, do you need to have background music on, be in a loud cafe, or have the quiet of the library? Each student has his or her own way of doing homework effectively; figure out which way is best for you. Schedule Reading Time Into Your Calendar Most students are great at scheduling things like club meetings, football games, classes, and other activities into their calendars. Additional things, like homework and laundry, often just get done whenever possible. This kind of loose scheduling with reading and assignments, however, can lead to procrastination and last-minute cramming. Consequently, write down (and make sure you keep) time in your schedule to do your reading each week. If you can make an appointment to attend a club meeting, you can certainly make a similar appointment to get your reading done. Read Effectively Some students take notes; some students highlight; some students make flashcards; others have their own system that works for them. Doing your reading involves more than just getting from page 1 to page 36; it involves understanding what youre reading and, possibly, having to use that knowledge later (like during an exam or in a paper). To prevent yourself from having to reread later, be effective during your first read-through. Its much easier, after all, to go back through your notes and highlights for pages 1-36 than it is to completely reread all 36 pages before your midterm. Acknowledge That You Can't Get Everything Done All of the Time Its a harsh reality - and great time management skill - to realize that doing 100% of your reading 100% of the time is nearly (if not actually) impossible in college. Its important to learn what you cant get done and then to go with the flow sometimes. Can you work with other students to break up the reading, and then discuss in a group later? Can you let something go in a class youre already doing well in and focus more on a class youre struggling in? Can you skim materials for one course, thereby allowing yourself to read materials for another course with more time and attention? Sometimes, you just cant get all of your college reading done, no matter how hard you try or how good your intentions are. And as long as this is the exception and not the rule, learning how to be flexible with and adjust to what youre realistically able to accomplish can, in fact, lead to you being more effective and productive with what youre able to do.

Sir Guy Carleton in the American Revolution

Sir Guy Carleton in the American Revolution Guy Carleton - Early Life Career: Born September 3, 1724, at Strabane, Ireland, Guy Carleton was the son of Christopher and Catherine Carleton. The son of a modest landowner, Carleton was educated locally until his fathers death when he was fourteen. Following his mothers remarriage a year later, his stepfather, Reverend Thomas Skelton, oversaw his education. On May 21, 1742, Carleton accepted a commission as an ensign in the 25th Regiment of Foot. Promoted to lieutenant three years later, he worked to further his career by joining the 1st Foot Guards in July 1751. Guy Carleton - Rising Through the Ranks: During this period, Carleton befriended Major James Wolfe. A rising star in the British Army, Wolfe recommended Carleton to the young Duke of Richmond as a military tutor in 1752. Building a relationship with Richmond, Carleton began what would become a career-long ability to develop influential friends and contacts. With the Seven Years War raging, Carleton was appointed as an aide-de-camp to the Duke of Cumberland on June 18, 1757, with the rank of lieutenant colonel. After a year in this role, he was made lieutenant colonel of Richmonds newly-formed 72nd Foot. Guy Carleton - In North America with Wolfe: In 1758, Wolfe, now a brigadier general, requested Carleton join his staff for the Siege of Louisbourg. This was blocked by King George II who reportedly was angered that Carleton had made negative comments regarding German troops. After extensive lobbying, he was permitted to join Wolfe as quartermaster general for the 1759 campaign against Quebec. Performing well, Carleton took part in the Battle of Quebec that September. During the fighting, he was wounded in the head and returned to Britain the following month. As the war wound down, Carleton took part in expeditions against Port Andro and Havana. Guy Carleton - Arriving in Canada: Having been promoted to colonel in 1762, Carleton transferred to the 96th Foot after the war ended. On April 7, 1766, he was named Lieutenant Governor and Administrator of Quebec. Though this came as a surprise to some as Carleton lacked governmental experience, the appointment was mostly likely the result of the political connections he had built over the previous years. Arriving in Canada, he soon began to clash with Governor James Murray over matters of government reform. Earning the trust of the regions merchants, Carleton was appointed Captain General and Governor in Chief in April 1768 after Murray resigned. Over the next few years, Carleton worked to implement reform as well as improve the provinces economy. Opposing Londons desire to have colonial assembly formed in Canada, Carleton sailed for Britain in August 1770, leaving Lieutenant Governor Hector Theophilus de Cramahà © to oversee matters in Quebec. Pressing his case in person, he aided in crafting the Quebec Act of 1774. Besides creating a new system of government for Quebec, the act expanded rights for Catholics as well as greatly expanded the provinces borders at the expense of the Thirteen Colonies to the south. Guy Carleton - The American Revolution Begins: Now holding the rank of major general, Carleton arrived back in Quebec on September 18, 1774. With tensions between the Thirteen Colonies and London running high, he was ordered by Major General Thomas Gage to dispatch two regiments to Boston. To offset this loss, Carleton began working to raise additional troops locally. Though some troops were assembled, he was largely disappointed by the Canadians unwillingness to rally to the flag. In May 1775, Carleton learned of the beginning of the American Revolution and the capture of Fort Ticonderoga by Colonels Benedict Arnold and Ethan Allen. Guy Carleton - Defending Canada: Though pressured by some to incite the Native Americans against the Americans, Carleton steadfastly refused to allow them to conduct indiscriminate attacks against the colonists. Meeting with the Six Nations at Oswego, NY in July 1775, he asked them to remain at peace. As the conflict progressed, Carleton permitted their use, but only in support of larger British operations. With American forces poised to invade Canada that summer, he shifted the bulk of his forces to Montreal and Fort St. Jean to block an enemy advance north from Lake Champlain. Attacked by Brigadier General Richard Montgomerys army in September, Fort St. Jean was soon under siege. Moving slowly and mistrustful of his militia, Carletons efforts to relieve the fort were repulsed and it fell to Montgomery on November 3. With the loss of the fort, Carleton was compelled to abandon Montreal and withdrew with his forces to Quebec. Arriving at the city on November 19, Carleton found that an American force under Arnold was already operating in the area. This was joined by Montgomerys command in early December. Guy Carleton - Counterattack: Under a loose siege, Carleton worked to improve the Quebecs defenses in anticipation of an American assault which finally came on the night of December 30/31. In the ensuing Battle of Quebec, Montgomery was killed and the Americans repulsed. Though Arnold remained outside of Quebec through the winter, the Americans were unable to take the city. With the arrival of British reinforcements in May 1776, Carleton forced Arnold to retreat towards Montreal. Pursuing, he defeated the Americans at Trois-Rivià ¨res on June 8. Knighted for his efforts, Carleton pushed south along the Richelieu River towards Lake Champlain. Constructing a fleet on the lake, he sailed south and encountered a scratch-built American flotilla on October 11. Though he badly defeated Arnold at the Battle of Valcour Island, he elected not to follow up on the victory as he believed it too late in the season to push south. Though some in London praised his efforts, other criticized his lack of initiative. In 1777, he was outraged when command of the campaign south into New York was given to Major General John Burgoyne. Resigning on June 27, he was forced to remain for another year until his replacement arrived. In that time, Burgoyne was defeated and forced to surrender at the Battle of Saratoga. Guy Carleton - Commander in Chief: Returning to Britain in mid-1778, Carleton was appointed to the Commission of Public Accounts two years later. With the war going poorly and peace on the horizon, Carleton was selected to replace General Sir Henry Clinton as commander-in-chief of British forces in North America on March 2, 1782. Arriving at New York, he oversaw operations until learning in August 1783 that Britain intended to make peace. Though he attempted to resign, he was convinced to stay and oversaw the evacuation of British forces, Loyalists, and freed slaves from New York City. Guy Carleton - Later Career: Returning to Britain in December, Carleton began advocating for the creation of a governor general to oversee all of Canada. While these efforts were rebuffed, he was elevated to the peerage as Lord Dorchester in 1786, and returned to Canada as the governor of Quebec, Nova Scotia, and New Brunswick. He remained in these posts until 1796 when he retired to an estate in Hampshire. Moving to Burchetts Green in 1805, Carleton died suddenly on November 10, 1808, and was buried at St. Swithuns in Nately Scures. Selected Sources Dictionary of Canadian Biography: Sir Guy CarletonQuebec History: Guy Carleton

The Impact of Internet and Digital Culture on Workplace Ethics Essay

The Impact of Internet and Digital Culture on Workplace Ethics - Essay Example It would not be mistaken to say that each generation has its own time and technology and a similar amount of satisfaction but only enjoying at different times (Misa, 2004). This study aims at explaining the e describing the historical emergence and growth of the internet as a facility, its effects alongside its growth patterns and its effects on different generations. The onset and use of technology is defined and equally affected by some factors such as its democratization, its ease and flexibility of use (as opposed to other media) (Ferdinand, 2000), its different designations that serve different audience and, the effect of patterns, tastes and preferences of particular audience on its designing over time and space (Proctor & Vu, 2005). These factors are therefore explored in different lengths and at different areas of focus throughout this study. Whether old or modern, as reiterated above, all media exists within and is an aspect of technology (Manovich, 2001). Technology exhibits a typical flux nature; that is, its growth and development are progressive processes (Manovich, 2001). Each form and module of technology operates perfectly well in a given timeframe and then gets defaced and replaced by another as time goes by. Telegraph was perhaps the first electromagnetic form of communication. Later, the telephone emerged in form of a listening device. Then the technological experimentations bore analog media in forms of cinematography, radio, and TVs. It was in the 1940s when TVs were invented. The following years saw the idea of TVs as perhaps the best invention of the time due to its entertainment both as a leisure activity and workplace motivation. The global society was enthusiastically detached from written information and adopted TVs as the best and entertaining alternative. In some societies, TVs were even a mark of ho usehold financial abilities.

Crimes Research Paper Example | Topics and Well Written Essays - 1500 words

Crimes - Research Paper Example Murder is considered the most serious violent crime and its punishment is life prison, long prison life or capital punishment (death). Different states have different laws in relation to murder but the common division is manslaughter and murder. Murder is where the killer thought and intended to kill without a justifiable reason. In this case, the killer does not have a reasonable explanation to commit the crime. Murder can also take place under the felony-murder rule. Where one in the course of committing a felony such as robbery kills somebody else, he is charged with murder although there was no initial plan or premeditation. In this case, the person acted in a dangerous way and his behavior led to the death of somebody else. The difference between manslaughter and murder therefore is in the fact that there is no premeditation in manslaughter. Manslaughter is further divided into voluntary and involuntary categories. Voluntary manslaughter means that the intention to kill is there but it comes up suddenly due to intense emotions but it was not planned. In this case, there is no cooling off period between the action that brought the aggravation and the killing. There is no intention to kill but it happens due to carelessness or negligence. Voluntary manslaughter is not as serious as murder but it results to prison time. The only killing where the killer is released from responsibility is killing in self defense (Storing, 1981). Crimes against Property Crimes against property are those which involve theft without any force or threat directed towards a person. These include burglary, motor vehicle theft, larceny-theft and arson. Burglary is where one enters into somebody else's property such as a building to steal something. Lacenny-theft does not involve entry into a person's property but it is the unlawful taking of property. Embezzlement involves the changing something that was lawfully acquired to conduct unlawful activities. In embezzlement, the property must have come to the suspect's possession through a fiduciary relationship. It involves an element of breach of trust. It is necessary to prove breach of trust by showing that the property in question was handled in a manner that is not consisted with the trust arrangement. The required mental state for one to be accused of embezzlement is that there must have had been an intent to defraud and convert the property in question. Other types of crimes against property include fa lse pretenses and receiving stolen property. In false pretenses, a person is deceived to give up his rightful ownership or possession of property with an intention of converting the property to personal use. Possession or concealing, receiving and buying of stolen property also constitute of a crime against property. Under the crimes against property, extortion is the only intent crime. Another word for extortion is blackmail. It involves the taking of

Interior Design Assignment Example | Topics and Well Written Essays - 500 words

Interior Design - Assignment Example With the fascinating variety of experiences, but textural and cultural to dip into, there has never been a better time to be an interior designer, or interior architects as we are often known as. The first and most noticeable challenge that our profession faces is control over the gradual but inexorable dominance of technology. The curricula in colleges are software specific, to the extent that in cases the act of design itself is limited by what can be designed then displayed with the available software. Design firms use colleges like training grounds for their own recruitment, by encouraging instruction in software and technology used by their firm. The use of technology in all its forms is a boon without a doubt, but the challenge is the need to propagate the use of technology as a tool, rather than as a set of design-defining parameters. Another challenge that is faced by the field of interior design is the corporatization of the field, where a relatively small group of design firms amass the resources and the means to dominate every aspect of the profession.. To deal with this, Interior designers have to redefine themselves and the way they project their skills and their profession, so as to enable their potential clients to see the innate value in personal interaction.

Approaches to Cinema - German Expressionism Essay

Approaches to Cinema - German Expressionism - Essay Example The essay "Approaches to Cinema - German Expressionism" investigates German expressionism and films of this style. To begin with, it may be particularly important to engage Metropolis in the discussion. Thus, the beginning of the previous century was a time in history when the human society grew more and more different and stratified. Revolution in the Russian Empire showed that there is a big group of people, the working class, who is in perpetual conflict with the wealthy class that oppresses them. All this was heavily influenced by the view of Karl Marx. The movie Metropolis takes the division between the two classes to a new extreme: on the one hand it, shows people living in paradise who know little about what lays under their city– the true hell on earth. The directors were able to show that the two worlds are dramatically different in every aspect: space, light, action and many others. This might be interpreted as a fear of the ultimate stratification of classes. Anothe r popular concern in Germany in the beginning of the twentieth century focused on the possibility that machines might take up the place of man. Metropolis highlights this theme very distinctly: it is shown that a man can invent a machine and cover it with human form and no one will be able to tell the difference. In spite of the fact that the process of copying the appearance is not properly explained in the money and looks to fantastic, the outcome is more than realistic: people listen to the robotic Maria and choose her as a leader.

Stanton And Women Liberty Essay Example | Topics and Well Written Essays - 1500 words

Stanton And Women Liberty - Essay Example During the period of American Revolution, white males having personal property were allowed to vote, the general attitude about women started to grow conservative. Women were allowed limited privileges, and had certain responsibilities to be carried out, including household activities. Elizabeth arranged a meeting in 1848, at Waterloo. The purpose of the gathering was to fight for women rights. Her colleagues were Quakers and were associated with anti slavery cause and temperance movement. In the meeting, she openly criticized the American government for its failure to protect and safeguard the rights of women. She discussed some of her concerns in this regard. She protested against laws, that offered husband with the permission to beat his wife, she protested for not allowing wife to divorce her spouse. The previous laws and practices, according to which, when a woman got married, all of her property, including her children, automatically became her husband's property, was opposed and challenged. Elizabeth immediately requested revival of policies. The meeting concluded with a plan to launch Women's Rights Convention, where Elizabeth drew up a declaration of woman's right and modeled it after the Declaration of Independence. Elizabeth protested and condemned such laws, according to which married women was treated as if she was civilly dead, women had no right on their property and earnings. She openly criticized the divorce laws for ignoring the happiness of wife, imposing taxes on her property, but not providing her with the right to vote, and demanded right to vote. She demanded equal education for all, irrespective of gender. Elizabeth was then selected as the leader of women's rights movement. She struggled, and never lost courage and determination. Majority was against her views regarding women, and opposition poured in from all sides. Elizabeth criticized the society for considering women as secondary or inferior being, without the ability to think logically, especially in the political arena. (Blatch, Harriot Stanton an d Alma Lutz (1940). Challenging Years: the Memoirs of Harriot Stanton Blatch). In 1851, Elizabeth met Susan B. Anthony, both applied concentrated efforts for women's right. Elizabeth possessed personality and strong speaking ability; she was the brains, the public figure for this cause. Elizabeth was selected as the President of National American Women's Suffrage Association; she remained in this authority from 1869 to 1892. She spent her time circulating and signing petitions for emancipation activities, during the civil war. She stressed that the women population should be allowed to vote, she concluded that, women's suffrage can only be addressed if constitutional amendment in incorporated allowing women right to cast independent vote. She desired the political empowerment of American women. In one of Elizabeth's later speeches that she delivered in 1892, tilted The Solitude of Self, she stated that every individual, irrespective of gender, stands alone. An individual, according to her, is responsible for personal actions, and therefore should accept consequ ences, create a moral life, and take a stand or not. Before moving to Seneca Falls, Elizabeth developed strong interaction with Lucretia Mott, the Quaker minister, feminist, and abolitionist. She met her at the International Anti-Slavery Convention in London, England in the spring of 1840. The two women were able to

Approaches to Cinema - German Expressionism Essay

Approaches to Cinema - German Expressionism - Essay Example The essay "Approaches to Cinema - German Expressionism" investigates German expressionism and films of this style. To begin with, it may be particularly important to engage Metropolis in the discussion. Thus, the beginning of the previous century was a time in history when the human society grew more and more different and stratified. Revolution in the Russian Empire showed that there is a big group of people, the working class, who is in perpetual conflict with the wealthy class that oppresses them. All this was heavily influenced by the view of Karl Marx. The movie Metropolis takes the division between the two classes to a new extreme: on the one hand it, shows people living in paradise who know little about what lays under their city– the true hell on earth. The directors were able to show that the two worlds are dramatically different in every aspect: space, light, action and many others. This might be interpreted as a fear of the ultimate stratification of classes. Anothe r popular concern in Germany in the beginning of the twentieth century focused on the possibility that machines might take up the place of man. Metropolis highlights this theme very distinctly: it is shown that a man can invent a machine and cover it with human form and no one will be able to tell the difference. In spite of the fact that the process of copying the appearance is not properly explained in the money and looks to fantastic, the outcome is more than realistic: people listen to the robotic Maria and choose her as a leader.

Business plan - (investment) Coursework Example | Topics and Well Written Essays - 500 words

Business plan - (investment) - Coursework Example Investments are usually done from the closing balance of cash flows and not from the surplus or deficit that is incurred in the financial year. In this firm three scenarios are given and the cash flow results of two financial years are given on the basis of which investments are prepared. The items on the cash flow statement  that information the collective transform in an organization’s cash situation resulting from any profits or losses from savings in the operating subsidiaries and financial markets, and changes ensuing from  values spent on savings in capital assets for instance plant and equipment. Cash Flow statements have most fundamental information’s for depositor’s who are examining the financial report of the organization with savings objectives. Cash Flow Statements Analysis for Investment Objectives. 2010. Investment Blogger. [Online] Available at [Accessed 29 Nov.

Kindergarten-Full Day Versus Half Day Essay Example for Free

Kindergarten-Full Day Versus Half Day Essay The sky is the limit for children. The benefits of children attending full day kindergarten are far greater than those children that attend half day. Some parents and educators disagree; they say that children should not be forced into their educational career so young. Whether for or against full-day kindergarten, the common goal for all parents is the well being for each individual child. Every child has different needs and capabilities. Parents have to make an informed decision on full day or half day kindergarten. That decision can be a difficult one. Ultimately that decision is the starting point for the next twelve or more years of education for these young children. Connecticut does not have a law mandating all towns have full day kindergarten. The budget process has to make full day kindergarten a priority. The curriculum for kindergarten is limited during half day sessions for children. Because of the time limitations during half day, these children are getting significant amounts of homework to bring home. Before and aftercare is needed due to the short school day for the half day kindergartners, causing parents to pay for childcare. The most important point is that children’s cognitive learning is so crucial at age five. They can absorb so much information at a kindergarten level. Taking advantage of that will give them the best opportunities for the educational career and give them a head start. Kindergarten was originated in 1837 (Burkam 3). Children develop their mental, social, and emotional faculties through play, music, movement, interaction with the outdoors, and opportunities to engage in independent and creative pursuits (Burkam 3). The goal of kindergarten is to prepare children for first grade academics (Burkam 5). Children show great resilience so can therefore adapt to any formal routine, especially education. We must constructively use this critical stage in their lives to have them absorb all the information they can. Most towns in eastern Connecticut have full day kindergarten except Montville. There is no set standard in Connecticut law for all towns to have at least one full-day kindergarten. East Lyme, Niantic, Norwich, Waterford, Ledyard, and Groton have already established a full day program for kindergarten. Montville being the only town in the surrounding area that does not have a full day option available makes it very difficult to those parents in that town to make arrangements for care of their children. Planning a town budget for full day kindergarten is not as complicated as it may seem. Child care is financed primarily by families, who are estimated to be paying between $40 and $50 billion annually (Mitchell 8). Only a small percentage of those funds being spent could be used for funding all schools with full day kindergarten programs. Demonstrating better ways to increase and combine local, state, public and private sources to finance all types of programs so that they can meet higher standards and that all families can afford kindergarten and preschool education (Mitchell 12). Some educators say the biggest obstacle is hiring teachers. They would need twice the amount already staffed. Splitting up the groups of half day classes and teachers could be a solution to that issue. There would not need to be any additional teachers hired in that case. There is so much for children to learn at the age of five. A full day of learning, social interaction, and play is so beneficial. Research comparing half-day and full-day kindergarten shows those children benefit from a developmentally appropriate, full-day program, most notably in terms of early academic achievement—a foundation for school and life success (Villegas 1). Full-day kindergarten can afford children the academic learning time needed to prepare for mastery of primary-grade reading and math skills (Villegas 1) In particular, the weight of evidence shows that full-day kindergarten benefits children in these ways: contributes to increased school readiness, children that are adapted to full day kindergarten are already prepared for the transition into regular grade level schooling, most importantly, they understand rules and behavior, which leads to a higher academic achievement. Standardized tests and classroom grades find that full day students achieve higher and improve student attendance. There is better attendance in full-day kindergarten due to the parents understanding that there is so much more information and teaching provided during a longer day and does not want their child to miss, supporting a childs literacy and language development has long lasting effects that are greater in children that attend full day kindergarten (Villegas 2). One study showed higher reading achievement persisting through third grade and in some cases even seventh grade (Villegas 1). Enrolling a child in full-day kindergarten benefits them socially and emotionally. Full day gives children a balance of structured play and self play. Being with classmates for more hours in a classroom forces them to build positive relationships. Those relationships last sometimes all the way through twelfth grade. Decreases costs by reducing retention and remediation rates (Villegas 1, 2). One study, which found full day students to be more than twice as likely to remain on grade through third grade, showed that this academic benefit helped to offset 19 percent of the first year’s cost of extending the kindergarten day (Villegas 2). For those children in half-day kindergarten, they need to have before and after care in some families, especially when both parents work full time. If there were full day kindergarten, it would eliminate some of that cost of after care. Due to these children needing to go to multiple places throughout the day for care and schooling becomes the issue of transportation. During a parents work day, that child could be bused to as much as three different locations just for child care. Parents prefer longer kindergarten programs because children have to make fewer transitions within a day and they believe their children will be better prepared for first grade (Mitchell 5). Day care programs are valuable, but do not have the curriculum and equal age structure that kindergarten does. Proponents of full-day kindergarten believe that children, as a result of their various childcare and preschool experiences, are ready for more demanding and cognitively oriented educational programs (Burkam 6). Having group play with children ages 0-5 is not beneficial educationally. Children at age five are at an important learning stage in their lives. The more education they can receive in kindergarten the better prepared for school they will be. Full-day advocates suggest several advantages for the longer kindergarten day: it allows teachers more opportunity to assess children’s educational needs and individualize instruction, it makes small-group learning experiences more feasible, it engages children in a broader range of learning experiences, it provides opportunities for in-depth exploration of curriculum, it provides opportunities for closer teacher-parent relationships, it benefits working parents who may need a longer school day (Burkam 6). Reading, math, science are subjects that are the beginning fundamentals in learning Researchers found that children who attended full-day kindergarten scored higher on reading comprehension and mathematics concepts and applications (Burkam 9). Having more hours in a school day allows teachers to take a more one on one approach for the children to really delve deep into counting, the alphabet, writing, speaking, and so forth. The foundation of learning stems from kindergarten. Cognitive development is the most important issue with having children in a full-day kindergarten program. Kindergarten is more than play and social interaction with peers, this time must be used to take full advantage of a child’s potential in learning. Education should be the first priority and focus in a child’s life. The bigger picture is laying the groundwork for children’s educational experience. The younger the child the more prepared they will be for the future and the most successful in life.

Ifugao Culture: Ethnographic Research

Ifugao Culture: Ethnographic Research Name of culture What is the name of your chosen culture? What is the meaning of the name in English? Do the people in your culture call themselves this name if not, what do they call themselves and what does it mean in English? Do neighboring groups call them something else? If so, what is that, and what does it say about relations between the two groups? Add your own ideas The name of the chosen culture is Ifugao. The origin of the Ifugao comes from the term Ipugo, which means from the hill. According to their mythology, their name is derived from Ipugo which refers to the rice grain given to them by their God, Matungulan. Also, others say that the name comes from the word I-pugaw which loosely translates to inhabitants of the earth. Neighboring people refer to the Ifugao people as Kiangianl. Today, the people who inhabit this province refer to themselves as the Ifugao, although the area contains people who are not. Where is your culture located? The Ifugao culture inhabits an area of roughly 750 to 970 square miles in northern Luzon, which is located in the Philippines. The culture resides in the most rugged and mountainous parts of the Philippines, which is high in the Gran Cordillera Central in northern Luzon. The Gran Cordillera Central of Northern Luzon is consumed with a wide variety of natural areas. According to Fowler, The Gran Cordillera Central of Northern Luzon is a jumbled mass of lofty peaks and plummeting ravines, of small fecund valleys cleaved by rainfed, boulder-strewn rivers, and of silent, mist-shrouded, moss-veiled forests wherein orchids in their deathlike beauty unfold like torpid butterflies. The mountainous peaks rise from 1,000 to 5,000 meters and are drained by the waters of the Magat River. According to Siangho, Their neighbors to the north are the Bontco; to the east Gaddang; to the west Kankanay and Ibaloy; and to the south the Ikalaham and Iwak. It is believed the Ifugao were likely inhabitants of the nearby fertile plains, which is greatly opposite of their current dwelling. It is also believed that they were driven out of these plains by Malaysians because of their superior weapons. This is why they currently reside in the mountain side. The Republic of the Philippines is an archipelago of approximately 7,000 islands. The first people arrived about 100,000 years ago. These individuals were hunters and gatherers who survived off of the lands basic resources. Thousands of years later, people arrived from Asia and brough with them agricultural skills and social structure. From this cross-cultural intermingling, a culture was created and the Philippines was born. Language What language do people in your culture speak? Provide some details about the language specifically, the language family it belongs to, and an interesting fact or two about its structure. (Example: in Sinhalese, at the end of an interrogative, you have to add a special question mark word.) Add your own ideas The language name of the Ifugao people is Ifugao. The language family proceeds like this: Austronesian Malayo-Polynesian, Northern Luzon South-Central, Cordilleran Central, Cordilleran Nuclear, and then Cordilleran Ifugao. Therefore, the language family of the Ifugao language is Malayo-Polynesian. There are Four divergent dialects of the Ifugao language: Amganad, Batad, Mayoyao, Tuwali, each with distinct varieties: Amganad: Burnay Ifugao, Banaue Ifugao; Batad: Ayangan Ifugao, Batad Ifugao, Ducligan Ifugao; Tuwali: Apao Ifugao, Hungduan Ifugao, Lagawe Ifugao. As stated by The Ifugao native people, The Ifugao have a language that changes from village to village. Dialect and change of pronunciation can make it a real challenge to maintain a conversation between neighboring villagers. However, an official language dictionary has been produced. Settlements Population within Ifugao society in the twentieth century has varied anywhere from 60,000 to over 100,000. According to Malone, Population density in some areas approaches 400 per square mile. The only architectural structures noted for this group of people are the houses in which they reside and their extensive rice patties that extend from halfway up the mountain side all the way down to the bottom of the valley. The Ifugao people live in hamlets. These are like tiny communities that are located alongside the mountain near an owners rice patty. There are approximately 8 to 12 houses per hamlet. There are also building for the unmarried, which is discussed later in this assignment. Houses Describe the houses in your culture (straw huts, mud walled thatched roof dwellings, etc.). Be as detailed as possible, including size, layout, materials, colors, even prices if available. Who lives in a typical house? Women, men, children, elderly? Animals? Add your own ideas The houses of the Ifugao people are very small. The typical household consists of the nuclear family. A nuclear family is a family consisting of only a mother, father and their children. Once a child becomes a teenager and he or she is old enough to take care of his or herself, they go in live in either boy or girl homes. Typically the Ifugao house sits on four sturdy posts, with no windows. According to Fowler, Inside there is an open earth and stone fireplace for cooking and floor mats for sleeping and sitting. Family paraphernalia, such as baskets, bowls, clothing, skills (human and animal), and magic items, are hung from the walls or stacked on carved shelves. Although Ifugao houses vary little from this basic configuration, houses of nobility often feature differences, such as massive Hagabi lounging benches, decorated attic beams, kingposts and doorjambs carved with human effigies, and ornate exterior frezies portraying pigs, carabao and other animals. The adults and their smaller children (ones who can not take care of themselves) live together while children who can maintain their own lifestyle live in different houses. When the teenagers reach the age where they become interested in the opposite sex, the male teenagers leave their house during the day to meet females in other houses. From this intermingling, couples eventually form. Soon after a girl becomes pregnant, the couple will wed. After marriage, the couple will either build their own home, live in a home of someone who has died without kids, or live in a home left by one of their parents. After they settle in to their house, it is the moms duty to take care of the child and the dads duty to provide for the family. Student Response: Making a Living How do the people in your culture make a living? Describe what anthropologists call their adaptive strategy. (foragers, horticulturalists, pastoralists, agriculturalists, industrialists). Provide some details about their subsistence system (what game do they hunt, what crops do they grow, what animals do they herd, etc.). Add your own ideas People in the Ifugao culture live a very basic lifestyle to make a living. The usual lifestyle consists of agriculture and hunting, with anthropologists characterizing the adaptive strategy as agriculturists. According to Malone, Ifugao subsidence is derived principally from agriculture (84 percent) with an additional ten percent derived from the raising of aquatic fauna, such as minnows and snails, in flooded rice fields. The remaining six percent of subsistence involve fishing (fish, eels, frogs, snails and water clams); hunting (deer, wild buffalo, wild pigs, civet cats, wild cat, python, iguana, cobra, and fruitbat); and gathering of insects (locusts, crickets, and ants) as well as large variety of wild plants. As we can see, the main duties are tending to the rice patties. The men are usually the ones that participate in the hunting and fishing. When the men hunt after wild deer and pig, they usually use hunting dogs to assist them. The dogs are not raised to eventually eat (lik e some nearby cultures); the Ifugao people respect and admire dogs. Political System Describe your cultures political system. Use the anthropological terms we have learned in class (band, tribe, chiefdom, state). Provide some details about the cultures power/authority system how do individuals get into a position of power? What are traditional methods of social control and conflict management? Add your own ideas The Ifugao political system is better characterized as a sociopolitical organization. According to the article, Ifugao Sociopolitical Organization, Traditionally, social differentiation has been based on wealth, measured in terms of rice land, water buffalo and slaves. The wealthy aristocrats are known as kadangyan. The possession of hagabi, a large hardwood bench, occurs their status symbolically. The Ifugao have little by way of a formal political system; there are no chiefs or councils. There are, however, approximately 150 districts (himputonaan ), each comprised of several hamlets; in the center of each district is a defining ritual rice field (putonaan ), the owner (tomona ) of which makes all agricultural decisions for the district. Government is poorly established among the Ifugaos. According to Malone, The functions of government are (or were) accomplished by the operation of collective kinship obligations, including the threat of blood feud, together with common understanding of the adat or custom law given the people by ancestor heroes, in particular the inviolability of personal and property rights. Men earn respect according to their rice pattys. The bigger their patty is, the high status they have in the community. Also, within the Ifugao community, there is a rice chief. The rice chief is one of the leading priests and the people respect him for religious authority, but he does not have ultimate authority over the Ifugao people. For the most part, people are on their own when it comes to government control. Kinship System Use anthropological terms to describe your cultures kinship system (matrilineal, patrilineal, etc.). Provide a brief definition of that type of kinship, and then say why your culture fits that definition. Describe the kinship terminology, and provide examples. Add your own ideas According to Malone, Each sibling group is the center of an exogamous, bilateral kindred.: Essentially, this is descent traced and kinship groups assigned through both male and female lines with marriages being outbred instead of inbred relationships between families. Basically, people dont marry within their family, but outside of it. The adults and small children all live together. When the child comes of age, which is basically a teenager, they move out of their parents house and live on their own in a second house with other kids their age of the same sex. When the men begin to search for wives, they leave their houses during the day and the women stay in their homes to greet and welcome men. They start in a very cool and calm atmosphere, such as jokes and casual talk, but eventually relationships form. After a girl becomes pregnant, they will wed. At this point the couple will either build their house or inhabit a house left by their parents or someone who has passed away without children. When they are settled in, the mothers duty is to care for the child while the father hunts for food for the family. Marriage Describe your cultures marriage system. How do people choose a mate? Is there a particular category of person an individual is supposed to marry (example: in El Nahra, where Elizabeth Fernea lived, people were supposed to marry their cousins). Are marriages arranged, or do individuals get to pick their own spouses? Could you imagine yourself getting married the way people do in that culture? Add your own ideas Marriage within the Ifugao culture is quite simple. The normal form of marriage in the Ifugao society is monogamy. Monogamy is being married to only one person at a time. Although monogamy is widely practiced, polygyny is practiced occasionally by the wealthy. Even thought the defimition of polygyny is that either male or female may have multiple spouses, it is mailnly the males that have multiple wives. In these situations, the first wife has higher authority and status than her co-wives. According to Malone, Marriages are alliances between kindreds. First cousin marriages are forbidden in practice and theory, but marriages to more distant cousins can take place. These marriages can take place with a payment of fines in livestock. The men are able to choose their wives within this culture. There are no established or set marriages for the Ifugao people. When the men are interested in marriage, they begin meeting other women in their society. When they begin their relationship, it is a very casual environment. Eventually it become serious, and after the woman is pregnant, the man and wife get married. They will then move into their own place together to begin their family. This seems pretty similar to the American marriage system on the fact that we look for and choose our own mate. Some people get married before they are pregnant while others get pregnant before they are married (although some people may never marry). I think this is definitely a culture I could be a part of, in the sake of their marriage system that is. Sex and Gender How would you describe gender relations in your culture? Do men and women live completely separate lives, as in Guests of the Sheik, or do they mix it up? How much power do women have over their own lives and the lives of others? Do women have official political power? Is there a gender division of labor (there has to be every culture has one!)? Given your own gender, would you like to live in that culture? Add your own ideas Student Response: Ifugao society is much separated. Men and women live apart unless they are married and/or brother and sister, but even at a certain age of childhood; they go and live on their own, away from their parents. Men are the ones who hold political power, or lack thereof, in the Ifugao culture. Usually, the only powerful people in this society are men who are respected because of their wealth. The division of labor is set between the genders as well. Since this a very simplistic culture, the women tend to the children and house work while the men tend to the fields of rice and hunting food for the family. I would call it a classic, nomadic style of life. Another note that women are not as powerful or highly touted as men is the fact that, in the case that polygyny does exist, it is with multiple wives and usually not multiple husbands. This form of marriage is very rare and only among the elite and rich people in the culture. For me, I wouldnt like to live within this culture. I think it is good for men and women to mix and mingle within the workplace, home, and political power. Men and women bring different ideas and ways of life to the table, and I think a successful culture allows men and women to intermingle freely. Therefore, I would not want to live in the Ifugao society. Religion Describe the religion (or religions) found in your culture. Do people believe in a god or gods? Do people in your culture practice magic? If so, what kind? How has missionary activity affected people in your culture (if it has) Add your own ideas Religion is an essential part of the Ifugao culture and is significant in every phase of life. Their religion provides a means by with the unknown can be approached and understood. Ifugao religion is a very complex structure based on ancestor worship, animism, and magical power. According to Fowler The Ifugao pantheon consists of innumerable spiritual entities that represent natural elements, forces and phenomena in addition to ancestral and methphysical beings. The trust and confidence that the Ifugao have in these beings allow them to face what is often a complex and frightening world with a great deal of confidence and understanding. They believe that the gods and other beings are approachable and can be influenced by the proper rites and behavior to intercede on behalf of an individual or the entire community. Generally the gods are viewed as generous and benign beings who enjoy feasting, drinking wine and chewing betel nut, as do the Ifugao themselves. However, the gods are quic k to anger and if ignored or treated badly can quickly become ill-tempered, demanding tyrants capable of causing misfortune and injury. The Ifugao people have created ceremonies to honor and respect their deities, although some are rarely acknowledged or called upon. Others, who control daily life, such as agriculture and health, are constantly worshipped and called upon. The greatest importance to the Ifugao are rice or agricultural deities which have the power to ensure bountiful crops and actually increase the amount of rice already in storage. Interesting fact Provide one additional interesting fact about your culture. Do they have a fascinating set of ideas about illness, disease and curing? Describe it. Do they have an elaborate art style? Describe it. Do they engage in sexual practices that strike you as very different from that of Western Society? Talk about it. Do they have a particular type of body modification (scarification for example) or style of body adornment? What is it? You dont have to answer all of these questions pick one or one of your own choosing and provide as much information as you can find. Although the Ifugao have no knowledge in writing, they were capable of creating a literature that matches with some of the countrys finest in epic and folk tale. Their literature is passed orally. Their riddles serve to entertain the group as well as educate the young. One such example of an Ifugao riddle is, according to Siangio: Dapa-om ke nan balena ya mubuttikan nan kumbale. This translates to: Touch the house and the owner runs about. The answer is spider. When the Ifugao gather together, they use proverbs to give advice to the young. These proverbs are used to stress a points. The ones who have gone to formal school begin their lectures before large meetings or gatherings with proverbs. Here are a few Ifugao proverbs according to Sianghio: Hay mahlu ya adi maagangan :: The industrious will never go hungry. Hay uya-uy di puntupong hi kinadangyan di ohan tago. :: The feast is the yardstick of a persons wealth. Hay itanum mo, ya hidiyeh aniyom :: What you have planted is what you will reap. Ifugao myths usually are about hero ancestors, gods and other supernatural beings. They story lines usually have these heroes facing problems that they are currently facing. This allows the Ifugao people to provide hope and comfort to their homes. When these stories are recited, they are usually in barked-out, terse phrases followed by the tulud, which means pushing. The tulud aims to bring the magical powers that stand behind the myth. At the end, the clincher kalidi is chanted and the narrarator enumerates the benefits which should be obtained from the myth. The myths are usually concluded with the phrase, because thou art being mythed. They have myths that cover common cultural stories such as: creation of the world, creation of man, great battles and epic struggles. They also have stories that cover other worldly known events, such as the great flood or Noahs Arc to the Bible. According to Sianghio, Other Ifugao legends that have been recorded include, The Legend of the Ambuwaya Lake; The Origin of the Pitpit or The Bird of Omen; Why the Dead Come Back no More; and How Lagawe Got Its Name. Other such important tales are the magical stories, called abuwab. These tales are believed to possess mystical powers. According to Siangho, Examples are the poho-phod and chiloh tales, which are usually told in death and sickness rituals. The abuwab is usually about the legendary husband and wife, Bugan and Wigan. Also, Siangho says, The Ifugao epics are chanted romances telling of the origins of the people, the life and adventure of the Ifugao heroes, the valor of men and the beauty of women, as well as ancient customs and traditions. Sources: Fowler, John. The Ifugao: A Mountain People of the Philippines. Tribal Site. N.p., n.d. Web. 22 Nov. 2009. . Froiland, Andrew. Ifugao. Ifugao. Minnesota State University, n.d. Web. 22 Nov. 2009. . Ifugao Sociopolitical Organization. Countries and Their Culture. N.p., n.d. Web. 4 Dec. 2009. . Malorie, Martin. Society Ifugao. The Center for Social Anthropology and Computing. University of Kent at Canterburry, n.d. Web. 11 Nov. 2009. . Sianghio, Christina. Ifugao. litera1no4.tripod.com. N.p., n.d. Web. 14 Nov. 2009. . The Ifugao native people. eSSORTMENT. N.p., 2002. Web. 4 Dec. 2009. .

Twelfth Night by William Shakespeare :: Papers

Twelfth Night by William Shakespeare When Shakespeare wrote the 12th night the social mores were very strict. For example servants were not allowed to woo their masters but in the 12th night these rules of society were corrupted for example. Olivia loving cesario but Olivia doesn't realise that cesario is really a man and that links with cesario because she was a very wealthy woman but in an instant she becomes a servant also she is in mourning for her brother but now she is very joyful and in love. ====================================================================== Also in this play there is a hierarchical pyramid in place which is been transformed where there is a master and a servant but it seems almost reversed so the servant becomes the master and the master becomes the servant. Even there is servants loving masters there is masters falling in love with servants referring to Olivia loving a servant called cesario. The thing that seemed to attract Olivia to Cesario was her manner of speaking and intelligence. Also the 12th night has a certain comedy to it for example Sir Toby trick on Malvolio. Which is a pivotal point in the play. The letter says that Olivia has feelings for Malvolio. Malvolio showing his pomposity lets his guard down and obeys the instructions on the letter he also remembers the woman from Strace who married her wardrobe master. The instructions that were on the letter are as follows (1) Be opposite with a kinsman, surly with servants; (2) Remember who commended thy yellow stockings, and wished to see thee ever cross- gartered: (3) Therefore in my presence still smile, dear my sweet, I prithee. This is a classic case of Dramatic Irony and inappropriateness when Olivia is in Mourning. This act of arrogance in Olivia's case is inappropriate and should be severely punished therefore Malvolio was sent to the Dungeon. Which is also symbolic to his actual position in the house at this point the audience feels empathy for Malvolio. but there is the point of if malvolio is the only person that is not