Consumer Traits and Behavior Paper

The practice of making a purchase or the check of purchasing habits consists of several unseen puzzle outes. Most of these processes consist of consumer traits, social, psychological, decision, and way processes, which are in need of research. Organized study has gathered several theories and reasons concerning how, and why consumer traits and behavior have influence concerning the purchasing process. The consumer psychologist propose that each purchase made by consumers are in a number of ways influenced by components, much(prenominal) as cultural influences, psychological, and social processes, internal, and external factors.Consumers of today are demonstrating a desire for fresh products and services. Because of these desires, doors of opportunity are opened for consumers, marketing providers, and businesses to approve or disapprove refreshful concepts. Organizations will need to conduct nationwide research concerning the consumers behavior, and his or her decision- making pr ocesses. The research will support a renewing of manipulations and ideas for product development. A successful marketer understands the numerous causes, motivation, and influences of consumer purchasing.A psychological process occurs in the minds of individuals, and usually affects the individuals behavior. Concerning this topic, psychological process determines the consumers behavior. The team part will discuss three psychological processes, and three social processes. The team member will begin with psychological processes. Motivation The internal force that encourages the consumer to channelize certain actions, Memory Consumers use this process to store, acquire, retain, and retrieve information some measure later.Perception by perception, consumers interpret, and organize sensations that affect him or her, and important to his or her lives. A social process occurs in an individuals life or surroundings. An individuals social life may affect his or her patterns of behavior a nd interactions. Social influence processes include Family and role influences How individuals are raised and family roles often determine how he or she responds to the environment. Opinion leaders Individuals are usually affected by those who influenced his or her life.Culture Individuals may acquire similar or different interests, or likes. The importance of understanding consumer motivation will help businesses to develop marketing strategies that work. Businesses stinker communicate with his or her customer in ways that highlight his or her most valuable attributes. A successful business relies upon its capability to draw and keep customers, eager to demoralize goods and services at costs that will profit the business.Consumer perception explains how consumers and probable consumers view other companies, and his or her goods and service. Consumer perception becomes significant for a business because it can influence the customers behavior, which eventually affects the business es profits. A variety of businesses spend huge quantities of capital to persuade customer awareness. Consumer perception can most times determine success or failure for a business.An example of this consists of an individual who own his or her restaurant, and the restaurant has a reputation for serving good food. The common perception would indicate that everyone should eat at this particular restaurant because it serves the best foods in town. This perception could boost revenue for the restaurant, but on the other kick in if consumers had a negative perception about the restaurant, it could hinder profits. Consumer memory allows consumers to remember and identify information for future use.Therefore, memory plays an important role concerning the decision- making process of consumers, by moving his or her awareness and remembrance of marketing information. Consumers used information stored in his or her memory knowingly and unknowingly when making decisions. These decisions eye socket from what brand and flavor of soda to drink or what manufacture, and type of car to purchase. By understanding these important processes marketers can better prepare to market new product and services to consumers.